I notice that companies are using the word “content” generically to refer to anything they put out digitally….
Observations on Social Media & Other Delivery Platforms
As a relatively new marketing tool, the primary purpose of social media – to deliver messages – is…
Writing Samples
Environment. Business. Real estate. Veterinary medicine. Literally, I have written on everything from the transportation costs of phone…
Sales Promotions
Notice what is wrong with this photo? The K’s are switched. I chose this featured image intentionally to…
Contests
Objectives of Contests: 1. To boost engagement 2. To increase brand awareness 3. To generate additional followers on…
Cause-Related Marketing
Hemopet My primary client, Hemopet, is a 501(c)3 non-profit. Its purpose is to rescue greyhounds from the racetracks….
Branding
In 2007, PoopBags, Inc. decided to take the company to the next level and start private labeling the…
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