Branding

In 2007, PoopBags, Inc. decided to take the company to the next level and start private labeling the bags. I knew we needed a very strong graphic designer who could fulfill our vision and I knew who it should be: Jenny T. Shen. Jenny and I had worked together at the Council of Residential Specialists where we collaborated on a handbook of which I am still proud. Jenny listens to the client, delivers to specification, takes the vision to the next level, and barely has any revisions.

At first, the owner was skeptical of my decision to hire Jenny. I made an agreement with him that if he did not like the results, her design fees would come out of my paycheck. Of course, the collaboration and results were amazing. Jenny T. Shen conceived of the grass and the dog. I thought the font style should be more symbolic, so she chose Alba.